Jun 12, 2026 • 2 min read
When It’s ‘Almost Affordable’ Housing
How do you market a property which is supposed to be affordable housing but is priced closed to units which...
Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Jun 12, 2026 • 2 min read
How do you market a property which is supposed to be affordable housing but is priced closed to units which...
Jun 10, 2026 • 2 min read
I enjoy helping agents and investors positioning properties to sell as much as the public speaking training and coaching I...
Jun 9, 2026 • 2 min read
An important component of marketing, whether real estate related or not, is knowing what your audience wants in addition to...
Jun 8, 2026 • 2 min read
Anticipation is a part of research, especially when it comes to real estate. Trends lead to anticipation, which should be...
Jun 5, 2026 • 2 min read
There is plenty to consider for a landlord wondering if they should continue renting or sell a struggling property just...
Jun 4, 2026 • 2 min read
Creative financing and creative investing are two different things, but having a creative team and effective research can be even...
Jun 3, 2026 • 3 min read
It is understandable that, given the challenges of today’s real estate market, many agents are not able to survive without...
Jun 2, 2026 • 2 min read
Whoever said “Any publicity is better than bad publicity” must not have been involved with real estate. The below linked...
Jun 1, 2026 • 3 min read
It will be most interesting to look back in a year and see if or how a new plan for...
May 28, 2026 • 3 min read
One of the real estate marketing elements I have been pushing on agents and brokers over the years involves making...