I love articles such as the one linked below, which is about watching for advertising opportunities. Advertising is a part of marketing, whether for real estate or any other product or service. The concept is how to watch for unusual situations and analyze the reasons and benefits behind them. Real estate marketing can and should be about taking a similar approach.
We talk a lot about discovering property and investment opportunities, but it can be extremely beneficial to consider advertising and marketing opportunities for brokers and investors. Here are a couple of examples.
Why don’t real estate offices have their ads on moving trucks which serve upscale neighborhoods?
Why are real estate brokerage offices utilized only for office space instead of being at least an occasional destination for neighborhood residents and potential buyers?
There are so many more possibilities to consider. Being where your target audience is more than half of the battle. Having more marketing and advertising options than ever before has advantages, but it also seems to be reducing creativity. Too many marketing agencies only provide generic solutions and do not always customize solutions to situations. It doesn’t work that way in real estate. These days we have buyer agents and selling agents on the residential side, and leasing and sales agents on the commercial side. Each identity needs its own solutions. It goes much further. A buyer agent representing first-time buyers has different marketing needs than an agent representing luxury home repeat buyers.
Over the years, we have found that the same solution might not be the best for direct competitors. They may have a separate approach, giving clients a reason to choose them over the other. When considering a marketing agency, examine how much their strategy differs between competitors or their clients within the same industry. Chances are you will see why our valued clients and connections become “first in” to greater success!
(Here is the story about unique marketing approaches: https://www.mediapost.com/publications/article/418373/the-media-opportunities-hiding-in-plain-sight.htm )
