Insights

Listings & Reviews

Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.

Dec 18, 2025 • 2 min read

Another of the many aspects of real estate related marketing I review with my valued clients, coaching students,...

Nov 10, 2025 • 2 min read

I’m seeing more and more evidence of problems resulting from too much reliance on Ai, especially in real estate. Maybe...

May 21, 2025 • 2 min read

Part of why I enjoy performing real estate research is the amount of conflicting data I come up over the...

May 27, 2014 • 4 min read

As much as this topic is debated among industry professionals, too many people think that there should be a definitive...

Sep 6, 2009 • 5 min read

NOTE: In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the...