FirstIn – Real Estate Marketing
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About Us

Built on Research. Proven Through Experience

FIRST IN helps real estate professionals and investors make better decisions by combining preparation, perspective, and real-world experience.

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About FIRST IN & Dave Kohl

About FIRST IN & Dave Kohl

FIRST IN was founded in 1992 with a simple idea:
better information leads to better decisions.

What began as an innovative way to connect buyers directly with listing agents evolved into a long-term commitment to research, strategy, and clear communication. Over three decades later, FIRST IN works with real estate professionals, investors, and business owners who value preparation before action.

Led by founder and president Dave Kohl, the company blends hands-on market experience with a disciplined, research-first approach — helping clients see opportunities, avoid costly mistakes, and move forward with confidence.

History & Timeline

1992 — The Beginning

FIRST IN is founded, focused on improving how buyers access property information.

Early 1990s — Real Estate Buyers Hotline

Expansion of The Real Estate Buyers Hotline beyond recorded listings into a toll-free, nationally available service connecting callers directly to listing agents on demand.

Industry Partnerships

Collaborations include:

  • Re/Max of Texas
  • Official publication of the Los Angeles Association of Realtors
  • Connecticut For Sale By Owner Magazine
  • A major Chicago radio station

Expansion of Services

FIRST IN expands beyond the Hotline to support:

  • Residential & commercial real estate professionals
  • Investors & developers
  • Small business owners
  • Technology providers

Today

FIRST IN focuses on research, coaching, and communication strategy — helping clients make informed decisions in increasingly complex markets.

About Dave Kohl

Experience That Informs Judgment

Dave Kohl is the founder and president of FIRST IN. He was named Business Person of the Year by the Los Angeles Area Chamber of Commerce and brings a rare combination of real estate expertise, research discipline, and communication skill.

Before FIRST IN, Dave's background in radio broadcasting and public speaking shaped his ability to frame information clearly and persuasively. His relentless approach to research and preparation has helped clients protect capital, improve negotiations, and identify opportunities others overlook.

About Dave Kohl

Don't Guess. Get Clarity.

Know exactly how to reach the right people with the best messages with confidence. Sell your brand and the opportunity together!

1,300+ clients. Three decades of trusted perspective.

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