Real estate marketing can be a lot more than simply talking about a property or opportunity. Sometimes, it’s about the sizzle more so than the steak. However, the sizzle needs to be there. When it is, point it out. The below linked article is an example.
To a lot of buyers, sellers, and investors, the color of the ceiling doesn’t matter, unless it is a very unusual color or arrangement. Some people see a “best color to paint the ceiling” article and may chuckle and move on. However, if I am a potential seller or a real estate agent, my thinking is to read the article.
By doing so, you find out about current trends and strategies. There are ideas such as keeping the ceiling and trim color consistent throughout the home. Considerations include adding brightness or toning down the amount of natural light. Being aware of matters like this could help in your marketing of the property or opportunity if and when there is a fit.
If you are looking to lease or purchase, or representing a potential buyer or tenant, knowing what is popular could be used to your advantage if what you see is not the best solution. Being able to say, “The house we looked at on Elm Street has the same color scheme throughout each room, which this house does not” could help with negotiations.
Discovering and utilizing information like current trends, color schemes, designs, and fixtures may be able to work in your favor no matter which side you are on.
It does not mean you need to read every article or listen to multiple experts about colors, styles, designs, lighting, paint, and other elements of a property. Our point is about how much it can help to be aware of what a property you are responsible for has which makes it more favorable. Or, it can be a negotiating point if it is not.
The more you can expertly assess, whether for your pitch or your offer, the more reasons you have to further your cause. These are more reasons why our team works with our agent and investor clients behind the scenes to come up with “news you can use” for you to get the possible deal and get to the closing table even faster. Let us help you to be “first in”!
(Here is the story: https://www.apartmenttherapy.com/best-color-to-paint-ceiling-37686211 )