Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Jun 24, 2026 • 2 min read
I often tell the story from over 30 years ago about what came from an innocent lunch with friends. A...
Jun 23, 2026 • 1 min read
Anticipation should still be a part of your real estate marketing, whether you are a broker or investor. The reason...
Jun 22, 2026 • 2 min read
Although real estate agents, developers, and investors cannot legally identify the target audience for a property or opportunity being marketed,...
Jun 18, 2026 • 3 min read
Some people are great at doing an impression of a celebrity or politician. Few notice how what makes their impression...
Jun 17, 2026 • 2 min read
What could be done with a former Fire Station building for the enjoyment of a large community? If you...
Jun 16, 2026 • 2 min read
Real estate marketing is often about having the best possible presentation, which can make a property or opportunity look even...
Jun 15, 2026 • 3 min read
Most people start their real estate due diligence when the ‘For Sale’ sign goes up. Quite often, that is too...
Jun 12, 2026 • 2 min read
How do you market a property which is supposed to be affordable housing but is priced closed to units which...
Jun 10, 2026 • 2 min read
I enjoy helping agents and investors positioning properties to sell as much as the public speaking training and coaching I...
Jun 9, 2026 • 2 min read
An important component of marketing, whether real estate related or not, is knowing what your audience wants in addition to...
