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28 Jul 2026 • 3 min read

Sending Your Customers Walking

Continuing from the previous “Insight” topic of business owners needing to monitor what is going on around them for possible impact on what they do. This time, the below linked article covers the impact of being in a “walkable” neighborhood. Many people overlook how important that can be. It’s always interesting to explore how some retail or physical location business owners are well aware of how their customers get there while others are not.

 

For example, if your inventory includes a number of heavy or bulky items, it is quite possible that many of your customers will not easily be able to carry their purchases. Consequently, if there is no place convenient for parking, it may not make logistical sense for them to purchase from your location. One result is that a physical location may be more valuable to the seller of smaller and easier to carry items. Those would be easy for walk-ins to purchase and carry, or for dining or for services such as hair care.

 

It is also a must to know who and how many can easily walk to your location. They may be area residents, such as in a downtown or business district surrounded by residences. Sometimes the location, such as being near a train or bus station or office buildings can make all the difference.

 

Business owners, along with brokers, investors, and contractors are typically aware of this situation from the start. However, some municipalities are evaluating factors such as walkability (or bike paths, per the previous post), which means that the situation could change surrounding your property or one which you represent.

 

Proposals to implement such changes are typically discussed at zoning and/or council meetings, with allowances for public input. I know of many owners, brokers, and investors who do not seem interested in attending such events. Those who do become “first in” on new opportunities or changes. They may be able to forecast that an important change is in the works and make an offer, extend or conclude a lease, or consider selling based on the current situation.

 

Disclosure laws apply to the property, but not to (for example) an upcoming bike path or nearby construction plans.

 

It is why continuous research to protect or forecast an upcoming investment or opportunity can make thousands of dollars worth of difference. How soon would you like to be “first in”?

 

https://www.cnu.org/publicsquare/2026/07/22/walkability-high-demand

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