Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Sep 27, 2013 • 5 min read
No matter what the condition of the real estate market, the advertising and marketing of million dollar and up listings...
Sep 10, 2013 • 5 min read
While researching for my upcoming book about selling “your” home and getting the price “you” want, I stumbled across an...
Aug 27, 2013 • 4 min read
Here is another example of why the advertising is the problem. A 2-bedroom home in a respectable neighborhood (Allentown PA)...
Aug 13, 2013 • 3 min read
Things appear to be looking up in the Denver area according to separate reports just issued. A realty firm issued...
Aug 6, 2013 • 2 min read
If only the listing agents and sellers would check advertisements carefully before putting them out there. It doesn’t help the...
Aug 1, 2013 • 3 min read
Two “home sales” stories from this week coming from two different geographic and population density parts of the country bring...
Jul 25, 2013 • 5 min read
Good marketing of a home (or any property) for sale should include information about the area and relate to a...
Jul 18, 2013 • 3 min read
Some interesting findings in the just released CoreLogic report regarding rentals across the country. Overall, it COULD be good news...
Jul 10, 2013 • 2 min read
Residential investors and rehabbers have what looks to be a great opportunity coming up on Tuesday (7/16) in Philadelphia. The...
Jul 9, 2013 • 4 min read
I’ve heard enough about how home sales are “inching” up, considering how many of them dropped by feet or yards...