Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Sep 17, 2016 • 2 min read
It’s not only poor advertising and marketing of individual properties which can negatively impact the real estate market. Here is...
Sep 6, 2016 • 3 min read
Here is still another example of why market research is so important even when advertising one specific property listing. Let’s...
Aug 1, 2016 • 2 min read
When it comes to home sales, the San Fernando Valley (Los Angeles) has always had its share of controversy going...
Jul 30, 2016 • 1 min read
Here is still another story about local (Cincinnati area) home sales and median prices going up over recent weeks, which,...
Jul 15, 2016 • 2 min read
The National Association of Realtors is pleased with the Senate passing of the “Housing Opportunity Through Modernization Act” on Thursday...
Jul 7, 2016 • 5 min read
Researching the Chicago suburb of Bolingbrook provides more evidence of how important researching the current local market is to advertising...
Jun 13, 2016 • 4 min read
A bungalow on Chicago’s far north side on the verge of being sold for the 2nd time within less than...
Mar 22, 2016 • 2 min read
An NFL player lists his home – and the advertisement for it has a car in the photo! It is...
Mar 16, 2016 • 2 min read
The journalist in me is fuming this afternoon. After I was tipped off to this, I went to the web...
Feb 22, 2016 • 2 min read
Here is another example of what happens when agents advertise listings and don’t bother to check every source. A 4...