Jul 18, 2019 • 2 min read
This Home Has Better Bait Than A Fish Tank
Marketing a $3.5 million dollar listing is always a challenge, especially when it is located within a busy Chicago north...
Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Jul 18, 2019 • 2 min read
Marketing a $3.5 million dollar listing is always a challenge, especially when it is located within a busy Chicago north...
Feb 1, 2019 • 3 min read
Randy Johnson, the Hall of Fame pitcher (known as The Big Unit), just had his mansion sell at auction for...
Nov 23, 2018 • 3 min read
Price changes are often a part of marketing a property. However, there is supposed to be a solid reason for...
Nov 21, 2018 • 3 min read
The city of Tulsa just joined a list of cities offering incentives to gain new residents, with their approach of...
Oct 3, 2018 • 3 min read
It was good to see that Leslie Rouda Smith, a presidential candidate for the National Association of Realtors for 2020,...
Nov 6, 2017 • 3 min read
I certainly understand realty associations wanting to keep both the membership and consumers informed of upcoming news and trends. However,...
Nov 6, 2017 • 3 min read
Some real estate agents don’t like it when I point these things out publicly, and I understand that. Some home...
Nov 4, 2017 • 1 min read
Whatever happened to a simple “Coming Soon”? I can understand that a listing agent wants to get a property up...
May 18, 2017 • 2 min read
As we prepare for our upcoming Chicago area advertising/marketing workshops, our focus will be on specific advertised properties and where...
May 17, 2017 • 2 min read
Just because this is a small 2 bedroom home in Salt Lake City is no reason to not put an...