Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Feb 11, 2025 • 2 min read
I continue to preach to my marketing and coaching clients about how there is even more to consider than the...
Oct 1, 2021 • 1 min read
Let’s see if we can get the students at Ames, Iowa to lead the way by example with this great...
Apr 13, 2021 • 3 min read
There are times when the marketing budget is limited while looking to sell a property. Sometimes it is more practical...
Apr 12, 2021 • 2 min read
Some agents spend a significant portion of their marketing budget for a listing to have a Matterport tour produced and...
Nov 6, 2020 • 4 min read
One of the many overlooked aspects of marketing in real estate is helping those who are disabled or have...
Oct 7, 2020 • 2 min read
The story linked below is, technically, a real estate “story”, but the reality is this is a marketing inspiration. ...
Aug 6, 2020 • 2 min read
With all due respect to this listing agent, I’m going to use this example to point out the need to...
Apr 6, 2020 • 4 min read
It has happened, unfortunately, where a flight has been forced to land as soon as possible in order to accommodate...
Dec 9, 2019 • 3 min read
One of the most important things an agent needs to do is to be ready to turn a negative in...
Nov 14, 2019 • 4 min read
Over the past few years I have been working more with real estate investors while continuing to serve licensed agents...