Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Jan 6, 2026 • 2 min read
There are situations in which real estate professionals need to market advantages of their listings or properties “against”...
Jan 5, 2026 • 3 min read
Now that 2026 is underway, real estate agents and brokers are more than one full year into the changed...
Dec 18, 2025 • 2 min read
Another of the many aspects of real estate related marketing I review with my valued clients, coaching students,...
Dec 11, 2025 • 2 min read
Being “first in” on success in real estate comes from more than being in the right place at the right...
Dec 8, 2025 • 2 min read
Seeing even more detailed research, as linked below, to further the discussions about expanding San Francisco over the water is...
Dec 2, 2025 • 2 min read
When discussing branding and marketing strategies with real estate professionals, investors, and lenders, the response of “I only do…….” comes...
Nov 12, 2025 • 3 min read
The current reduction in flights due to the 2025 Government Shutdown is already having a negative impact on revenue of...
Oct 27, 2025 • 2 min read
It is said that the road to real estate success can be a long one. Meanwhile, as municipal infrastructure concerns...
Oct 13, 2025 • 2 min read
It is hard enough to market residential properties these days while the industry continues to seemingly create more problems than...
Sep 24, 2025 • 3 min read
My clients, coaching students, and connections sometimes question me when I talk about the need to constantly monitor every inch...
