Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Dec 17, 2013 • 3 min read
A news story in the San Antonio Express News was intended to be a positive reflection of the local Real...
Nov 22, 2013 • 3 min read
For those who still don’t believe that advertising and marketing are of the utmost importance to get a home sold,...
Oct 8, 2013 • 3 min read
Not everyone agrees with me that a big part of the reason that homes do not sell fast enough and/or...
Sep 27, 2013 • 5 min read
No matter what the condition of the real estate market, the advertising and marketing of million dollar and up listings...
Aug 27, 2013 • 4 min read
Here is another example of why the advertising is the problem. A 2-bedroom home in a respectable neighborhood (Allentown PA)...
Aug 6, 2013 • 2 min read
If only the listing agents and sellers would check advertisements carefully before putting them out there. It doesn’t help the...
Jul 25, 2013 • 5 min read
Good marketing of a home (or any property) for sale should include information about the area and relate to a...
May 21, 2013 • 3 min read
“Perfect for a large family or a car collector”. Not the way a typical ad for a home starts out,...
Apr 29, 2013 • 4 min read
A truly motivated home seller should not simply “leave it to the agent” to properly promote and advertise their property....
Feb 14, 2013 • 3 min read
It’s all too rare, but creative selling and real estate have met regarding the selling of a commercial development in...