Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Mar 3, 2011 • 3 min read
It’s one of the first marketing and public relations tips a young person learns. Do your best to turn a...
Feb 24, 2011 • 2 min read
The NAR has put out some startling news that puts a positive spin on the market, for a change. Yet,...
Feb 24, 2011 • 2 min read
It’s bad enough that even the largest of banks have added to the mortgage mess. Now the word comes out...
Jan 20, 2011 • 3 min read
One of my media coaching clients a few years ago had mentioned to me how much he enjoyed walking and...
Dec 1, 2010 • 2 min read
The debate continues about the advantages of renting vs. buying a home in the current economy. To me, the debate...
Sep 29, 2010 • 2 min read
Why do the realty associations continue to cook their own goose? The members have no right to blame the “media...
Aug 9, 2010 • 3 min read
While I take a short break with the “Listing of the Day” advertising critique, there is definitely room for observation....
Aug 4, 2010 • 2 min read
For as much time as I spend on behalf of clients with regard to the advertising and marketing of specific...
Jul 16, 2010 • 4 min read
In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country...
Jul 15, 2010 • 3 min read
In an effort to improve the impact of the marketing of listings, I randomly choose current listings around the country...