Insights
Actionable insights on real estate strategy, market analysis, and communication—built from real deals and real challenges.
Oct 13, 2020 • 2 min read
The story (linked below) is designed to restore faith in radio advertising, which is understandable. However, in doing so radio...
Oct 7, 2020 • 2 min read
The story linked below is, technically, a real estate “story”, but the reality is this is a marketing inspiration. ...
Aug 13, 2020 • 2 min read
It was only a matter of time before a money company would figure out how to finance healthcare costs, especially...
Aug 11, 2020 • 1 min read
It is an interesting finding that “high end” second home sales are considered to be on the rise. Instead of...
Aug 6, 2020 • 2 min read
With all due respect to this listing agent, I’m going to use this example to point out the need to...
Aug 3, 2020 • 2 min read
From having performed several high end case studies myself over the years, I have come to appreciate a well written...
Jul 28, 2020 • 3 min read
More and more high end real estate investment opportunities are available now, but fewer investors can afford to execute the...
Jun 9, 2020 • 1 min read
It happened again. Statistics come out about online searches for home sales during the pandemic. People put their own spin...
Apr 22, 2020 • 3 min read
Perhaps the biggest challenge with what I term “disaster marketing” is that many people either wait too long to address...
Apr 21, 2020 • 2 min read
For some people, living near a major shopping mall is an important consideration. Even if that is not important for...