Insights That Shape Better Decisions

Dave Kohl • 17 Aug 2026

How Other Cities Can Improve Your Real Estate Marketing

Part of what makes real estate research successful is fully understanding your capabilities while looking at and for opportunities. One...

Dave Kohl • 14 Aug 2026

Where Home Prices Are Down, But Not Why They Are Down

It is easy for people to read about the real estate market in other cities and dismiss a trend as...

Dave Kohl • 12 Aug 2026

How Age Group Preferences Help Real Estate Marketing

Another secret to success in real estate is tracking other industries even when they do not have a direct impact...

Latest articles

Dave Kohl • 3 May 2011

Finding The Best Candidate To Buy Your House

Looking to sell a home? Know your audience! http://community.nasdaq.com/News/2011-04/allcash-home-sales-set-record.aspx?storyid=71985 This article from NASDAQ sums up the current real estate market...

Dave Kohl • 22 Apr 2011

Live In A Billboard?

The ‘turn your house into a billboard’ concept actually has some merit from a marketing standpoint. If you haven’t heard,...

Dave Kohl • 18 Apr 2011

Can They Market Homes Better Than This?

I’m all for charitable donations and supporting a worthwhile cause. Meanwhile, the real estate market remains in a crisis, still...

Dave Kohl • 21 Mar 2011

Were Home Sales Statistics Truthful?

It’s bad enough how many realty associations and industry organizations are adding fuel to the fire with the barrage of...

Dave Kohl • 18 Mar 2011

The Industry Still In Denial

It was just another day of reviewing real estate news looking for something other than the usual real estate professionals...

Dave Kohl • 16 Mar 2011

Would Outside Incentives Help The Purchase Market?

Some realty firms and builders have stepped up efforts with offers of an incentive, often worth thousands of dollars, to...

Dave Kohl • 10 Mar 2011

Those Negative Home Sale Statistics

You would think that Realtors would know not to make things any more embarassing when it comes to their take...

Dave Kohl • 8 Mar 2011

More Ways For Banks To Send The Wrong Message

The majority of us can certainly understand the need to tighten up the mortgage industry after the fallout from too...

Dave Kohl • 4 Mar 2011

How To Win The Buyer vs. Seller Matchups

As I have said throughout the real estate crisis, advertising and marketing continues to play a significant role in turning...

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