Another secret to success in real estate is tracking other industries even when they do not have a direct impact on your expertise. It applies to residential and commercial, especially for those that are aggressive about planning and creating opportunities. Knowing about situations such as a new factory or large employer entering the area, events relating to the school district, and what types of businesses are entering the market and the most popular could impact your course of business.
The below linked article features an example. Fresh research about hotel brand preferences among a specific age group may not seem helpful to a real estate broker or investor. To me, that is what distinguishes some agents (and investors) from the rest.
Suppose you have a restaurant or business which appeals to people in their 20s. Upon finding out that Marriott is the most popular brand, I would explore how I could leverage my location. If the location is within short proximity, I would be sure to advertise within the hotel. If involved with residential, I might be able to show a potential homebuyer nearby how the neighborhood has appeal to people in their 20s. Those are a couple of examples.
Being able to utilize research within your marketing and marketing strategy only happens when you have helpful information. When it comes to real estate, in a way you are also buying or selling the surroundings along with the property or opportunity.
Our clients love how often we provide them with helpful information which could in some way add to their bottom line. Being “first in” can make a big difference!
(Here is the article: https://yougov.com/en-us/articles/55288-us-hotel-rankings-report-2026 )