Ultimately,
the goal is to market each property to the end user, whether it is a potential buyer
or tenant. It is this phase which is the most significant use of a finished InteractiveVirtual Staging Environment.
This is
because the subject property does not need to be built or completed, since all
that is needed are the plans. Its location can be anywhere in the world
including multiple locations.
Perhaps the
most significant feature of FIRST IN Interactive Virtual Staging is that a
potential buyer or tenant can actually do more with it than if they were
standing inside of the completed property. While at the property, they might
not like how a wall color, flooring, fixtures, or the furniture style looks.
You can show them photos of sample tiles, but a hand held sample does not do
your property justice.
When using
our Interactive Virtual Staging, they can experience
the property under a variety of choices. Once they see how furniture similar to
theirs would look, or with a preferred choice of color, their level of interest
is certain to increase.
Potential
buyers and tenants can experience this feature at the property. Better yet,
they can also experience it from the comfort of their current home. They could
be in your sales office or anywhere there is Wi-Fi. If using Virtual Reality
goggles (or with a Play Station 5), they could “walk through” the property room
by room and make choices.
A huge
element to this feature is that our Interactive Virtual Staging can be
available months before construction or renovation is completed. The original
idea of this concept is to be able to have it sold (or rented) on the ready
date.
There are
many financial advantages for a builder/developer to have the property sold or
rented before the ready date. The immediate financial savings include:
+
Maintenance costs
+ Security
costs
+ Personnel
(property manager, sales staff)
+ Utilities
costs
+ Possible
staging costs
+ Possible
mortgage or construction loan interest costs
Before Interactive Virtual Staging was so readily available, it would take months and
months to sell out a development. The monthly costs for several units, even for
three months, often far exceed the cost of our Interactive Virtual Staging.
Real estate agents and brokers had to wait those months before earning their
commissions.
Meanwhile,
having a new project sold or leased as soon as possible allows the
builder/developer to more quickly move on to their next project. That could add
millions of dollars more to their pockets more quickly!
This is why
Interactive Virtual Staging is so effective. The savings and financial benefit
outweighs the cost. Potential buyers and tenants gain more and better choices
with more reasons to consider the property, even if they can see it.
