Working on our “Agent Audit” offering for residential and commercial brokers brings a focus on the variety of real estate marketing strategies we have developed, improved, and shared with valued clients and connections over the years. Being so emphatic about tracking “everything” has led to so many of them that other real estate coaches and consultants have not thought of.
The impact of multiple offers on a property or opportunity you (as a real estate professional) are behind is one of many. Obviously, generating multiple offers helps your valued client along with positively reflecting on your ability to help to generate them. It is worth noting that the value of multiple offers can go beyond the potential impact on your commission and income.
Very few real estate professionals have so much as thought about keeping records of the offers they receive over the course of months and years. Having your personal database of who made them, the amount(s) offered, and reasons for decline, among other elements, can be invaluable toward your marketing, planning, and strategies.
If you already track other agents that serve your farm area and/or specialty, adding in consumer and investor tendencies can help make you “first in” on everything from your listing presentations to price strategies to knowing which lenders and brokers are getting the most deals to the closing table.
Those working with buyers and submitting offers could also gain by tracking that information as well. Suppose your client submits a ‘final’ offer of $285,000, is rejected, and you learn that the home sold for $289,000. Your ability to determine why the client did not go $5,000 higher could lead to finding another opportunity for your buyer, or help with a solution to improve their buying potential.
Carefully tracking what did not work can lead to success, just as you track what did work and it results in direct income.
Our “Agent Audit”, a $25 one on one consultation, will explore how quickly you can make these changes. The sooner you reserve your time, the faster you will be “first in” to your next commission!
