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Preventing Marketing To The Wrong People

A few years ago, our Dave Kohl moved into a brand new townhouse. Although purchased through a large builder, he and his wife went through a local real estate agent. One of the primary reasons for the move was being within a specific school district for the upcoming five year period. Another reason was being within walking distance to a commuter train station. Less than 90 days later, he received a Post Card from that agent saying, “Now is the time to sell!”. Since he had just moved in, the post card showed him that he was just another name in her database. Dave has not worked with her at all in the more than 15 years since that happened. FIRST IN will help you segment your database to only send the right message to the right people!

A few years ago, our Dave Kohl moved into a brand new townhouse. Although purchased through a large builder, he and his wife went through a local real estate agent. One of the primary reasons for the move was being within a specific school district for the upcoming five year period. Another reason was being within walking distance to a commuter train station. Less than 90 days later, he received a Post Card from that agent saying, “Now is the time to sell!”. Since he had just moved in, the post card showed him that he was just another name in her database. Dave has not worked with her at all in the more than 15 years since that happened. FIRST IN will help you segment your database to only send the right message to the right people!

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Preventing Marketing To The Wrong People

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