A broker had a newly listed home on a primary street when a major snowstorm happened. Right before the snow stopped, she paid her snowplow driver an extra $50 to plow the driveway before any others on that block. She braved the elements to drive there and take photos from across the street. It showed that the entire street and driveway were all clear. Within minutes, her social media posts had those photos and with captions like “My seller is already back from the grocery store!”. A couple weeks later, she secured another listing from a seller that remembered her posts and wanted “an agent that works that hard for her sellers”. FIRST IN will help you to develop local and custom strategies to drive more business your way!
