Some people are great at doing an impression of a celebrity or politician. Few notice how what makes their impression memorable is the content they use. An impression of a comedian is only memorable if it is funny, whether something the comedian actually says or not. How they say it is often more important than what they say. As a real estate professional, developer, or investor, talking up a property or opportunity is very much the same thing. You can have a tremendous property that fits the need and the budget of the person or people you are about to talk with. If you don’t present it well, the merits of the property won’t matter.
These days, fewer than 30% of the more than 1.5 million (million!!) licensed real estate professionals are full-time. One result is that the competition has become even more steep for those full-time agents when it comes to securing listings and clients. How you handle a Listing Presentation or initial client engagement may depend upon how well you distinguish yourself. You won’t win as many clients if you are not providing details which have information above and beyond what your competitors are. Paint the picture with them in it!
Being “first in” with at least one solution which addresses their problem and/or motivation is the first part to being able to ace your conversation or presentation. However, you also need to present it using strong and convincing verbal skills.
Suppose you are preparing a Listing Presentation for a single-family house. We will help you come up with facts and experiences of yours which will show your potential client why YOU should get the listing. I will help you with your verbal presentation skills to explain with conviction.
My personal prior experience in radio broadcasting came after years of training to prepare scripts to announce which had to be a specific length, be ready at scheduled times, and be able to be re-written for later presentation. I had many situations of being live on the air without benefit of a full script, meaning I had to be prepared or it could jeopardize my ability to secure additional work. Doing so constantly is a challenge, but I got used to it over the years, and now love sharing the exercises and methods of preparation and delivery to real estate agents and investors.
What I provide should cost hundreds of dollars, but I understand the challenges of the real estate market. That is why FIRST IN has introduced the “15 Minute Agent Audit”, allowing me to learn about your challenges and suggest ways you can overcome them. Those 15 minutes cost just $25, which is the cost of a single dinner these days. There is no further obligation, but discounts are available for follow-up sessions. Just $25 and it could help give you the confidence to present better than ever and/or strategies to better showcase the property or opportunity you are seeking a client, buyer, or tenant for.
Check it out at http://ForRealEstateAgentsOnly.com