There are so many aspects to real estate marketing which go beyond the property, opportunity, or transaction. Much of it deals with marketing yourself, your brand, and your company. You need to earn the trust of potential partners, clients, and vendors no matter what you bring to the table. Part of earning the trust of others comes from having a solid plan, while an even bigger part is sticking with it.
Most commercial real estate projects have a timetable associated with them. It often begins with construction or changes involving contractors. Evaluating and trusting contractors and vendors is separate from the deals you approve and walk away from. However, as the below linked article suggests, the team and components of your deals and properties could make or break a project. The example is the situation in Texas which sees fewer qualified contractors to go around.
I recall an investors meeting I attended a couple years back during which I met an investor who had also become a contractor. He had a bad experience when a contractor he hired failed him and caused an investment deal to go sour. He took paid training and became a contractor so he could finish his deal himself to trim his losses. The result was that he was able to hire himself out to other investors to do the work as a way to help recoup his losses.
This is not to say you should become a contractor for your own projects. The message here is to make sure you have the best possible team in place to be able to execute your deals as close to your plan as possible. Knowing exactly what resources you need and have is an even more important part of being “first in” on a great real estate deal!