A broker was struggling to find luxury single-family homes available within a specific community to serve his potential buyers. There was a 4-unit property there which had been on the market for nearly six months with no activity. He reasoned that buying that property, tearing down the building, and constructing a new luxury single-family house would be profitable. Upon emailing several local investors from within his database, he got an investor to purchase, tear down, and construct. Six months later, he sold the brand new luxury home. The result was two commissions from the same parcel within one year. By knowing who within his database to contact, he generated the two transactions without spending any additional funds on marketing. FIRST IN will help you to sort your database for more efficient use\!
