FIP HISTORY

First In Promotions Inc. was established in 1992 and is now located in the Chicago suburb of Morton Grove, only 20 minutes from both O'Hare Airport and downtown Chicago.

What you see today as First In Promotions actually began in 1984 in Los Angeles as "First In Communications", which was originally formed to act as a Telecommunications Service Bureau for Pacific Bell, AT&T, and MCI. (Yes, MCI. Brings back memories, doesn't it?)

By 1988, First In had expanded its technical facilities to include satellite offices in San Francisco, Fresno, and Las Vegas to accommodate the regional and national clients it had acquired.

While assisting a client in 1988 in adapting some (then) new technology geared toward helping real estate companies market their properties, the "Open House Hotline" began as a local phone number with recorded announcements about specific upcoming open houses.

As the first of its kind, the “Hotline” led to a marketing partnership with an official publication of the Los Angeles Association of Realtors which began in 1989. This partnership continued with First In Promotions, running 50 weeks of the year for the next seven years!

During its existence as a toll-free nationally available number, the "Hotline" processed more than 140,000 calls, and featured more than 15,000 specific property ads.

Our Marketing Division also formed partnerships with the Los Angeles CCIM Chapter (a commercial property marketing publication and seminars) and with local “fax broadcasts” on behalf of residential and commercial agents.

Although changes in telecommunications regulations and in technology led to the 1992 closing of its west coast offices, several of the advertising and marketing concepts created and implemented during those early years were kept in force as First In relocated to the Midwest.

First In Promotions was formed and opened in the Chicago suburb of Glenview in September 1992, hitting the ground running. The "Open House Hotline" changed to become the "Real Estate Buyers Hotline", and grew into a national toll-free number, featuring properties from around the nation. This service was briefly featured in a National Association of Realtors Newsletter in late 1994.

When the internet came upon the scene, FIP implemented its own web site in 1995, adding more layers of technology to our real estate marketing mix.

Premier Real Estate Magazine of CT was among the partnering publications. In 1998, the Buyers Hotline became a part of the Re/Max Home Showcase each Saturday on a Houston TV station in a marketing partnership with Re/Max of Texas.

By the early 2000's, clients included residential and commercial real estate agents, along with mortgage lenders, who hired FIP for additional market research, and for assistance with advertising and marketing campaigns.

First In Promotions moved to our current Morton Grove IL location in 2004. We continue to utilize the latest technologies, along with our staff’s knowledge of real estate and business marketing, to provide our services.